Thursday, April 20, 2006

Smarty -- Press Release

In a surprising twist, to me anyway, Crank Brothers has just introduced a new pedal and it's not expensive! They are calling it the Smarty, and here's what the press release has to say...

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Crankbrothers Introduces New Smarty Pedal

Finally, an affordable pedal for riders with a penchant for design


For immediate release—LAGUNA BEACH, California— April 21, 2006— crankbrothers introduces a new pedal for immediate delivery. At just $59.00 retail, the Smarty is an affordable option for riders who appreciate high-quality design. Crankbrothers is known for high-end, lightweight pedals priced as high as $425.00 retail. This is the company’s first offering under $80.00 retail.

The Smarty infuses new energy into this price category. “There has been nothing new and different in this price range for many years”, points out Andrew Herrick, Partner. “As a design company, we aim to bring something new to the table. We knew our offering at this price point must be well made, and be unique. The Smarty is the anti-generic…a high-quality, beautiful pedal that stands out in a commodity category.”

Designed as a small-platform clipless pedal, the Smarty is ideal for all-mountain cross-country riding. Similar to other crankbrothers models, the Smarty is very lightweight and features the four-sided “all:access” mechanism known for it’s excellent mud clearance, smooth engagement and reliable release.
In keeping with crankbrothers’ affinity for color and customization, the pedals come in either blue or black, and have “rails” that can be switched out to change the color accent of the pedals. This allows riders to match their pedals to their bike or their whim. Each pair of pedals comes installed with one set of colored rails, and includes two extra sets of different colors in the box. If three sets of colored rails aren’t enough, additional rail kits in a variety of colors are available for purchase at crankbrothers.com for $5.00 per set.

The Smarty is shipping to distributors now, and will be be appearing at retail as soon as the week of April 24th. See more on the Smarty at www.crankbrothers.com.

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Frankly, I am very impressed by the price. This is a price that is often neglected and filled with outdated designs that don't work well when muddy. I hope that this entices other pedal manufacturers to trickle down their technology to more affordable realms.

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